At this point, everyone has at least heard of Pokemon GO. More likely, you are reading this post while you wait on the servers to fix themselves and resume training, catching, and fighting to be the very best Pokemon master, like no one ever was.
Unfortunately, our region of "North America" is not as safe as Kanto. We are traipsing about in a world without Poke Centers. There are no Nurse Joys ready to heal our wounds, and there are no Officer Jennys policing the streets.